“Partnerships between automotive OEMs and wearable companies will result in faster penetration of biometrics within the automotive industry , allowing OEM’s to save on biometrics related research and development (R&D) expenditure, while creating growth avenues for wearables companies,” said Frost & Sullivan Intelligent Mobility industry analyst Joe Praveen Vijayakumar. “New business models such as device-as-a-service (DaaS) and health-as-a-service will also emerge.”
The report, titled 'Biometrics in the Global Automotive Industry, 2016–2025', finds that OEMs and suppliers are investing in advanced biometrics based on human-machine interaction (HMI) concepts such as natural language and gesture recognition. They are also vertically integrating and funding relevant startups to build a stronger portfolio.
“Urbanisation will continue to fuel emphasis on biometrics-driven advanced driver assistance system (ADAS) features to navigate heavy traffic while ensuring safety and comfort,” noted Praveen.