MOTORING NEWS - It was always expected to do well, the Purosangue. Becoming the first ever high-riding four-door, four-seater production car proudly wearing the Prancing Horse after Ferrari’s 75-year history. Unveiled in the magnificent surroundings of the Teatro del Silenzio in Lajatico, Ferrari has intentionally restricted its production to maintain the scarcity of its vehicles and sold a record 11 115 globally in 2021.
The company’s mantra has been that it will always build at least one less car than the market demands.
How does the Purosangue stack up against its chief rivals? Find out here.
Ferrari is holding the Purosangue to no more than 20% of its output, which could be expanded to 15 000 cars in the coming years, so only about 2 200 to 3 000 will be available annually.
This is in contrast to rival Lamborghini, which sold 5 021 of its Urus SUVs in 2021 out of 8 405 total vehicles. The luxury SUV is powered by a naturally aspirated 6,5-litre V12 that produces 533 kW of power along with 716 N.m of torque, mated with an 8-speed transmission that sends power to all four wheels. For an SUV, the Purosangue is surprisingly quick, with a claimed 0-100 km/h time of 3,3 seconds and a top speed of 310 km/h.
Ferrari’s chief marketing and commercial officer Enrico Galliera confirmed the Purosangue is sold out for the next two years. “It’s no secret that we stopped taking orders. We had such an interest without delivering one single car,” Galliera also added “We made a decision that we thought was consistent with the positioning of Ferrari and the model.”
If you have deep pockets and had any plans to buy the Purosangue, you sadly have to wait another two years, even then – there will be no guarantees with ever-growing queues of affluent buyers waiting to get their hands on the Ferrari masterpiece.
Article: Caxton publication, CARMAG
