Pioneer targets healthy food

Friday, 24 April 2015, 12:10
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Pioneer targets healthy food
High protein pack. Photo: FutureLife
NATIONAL NEWS - Hot on the heels of its acquisition of Nigeria’s Butterfield Bakeries, Pioneer Foods has acquired half of FutureLife – a food company best known for its range of healthy cereals – for an undisclosed sum.

FutureLife, headquartered in Durban, is one of South Africa’s fastest growing healthy food companies, and was formed in 2008 by accountant-cum-serial entrepreneur Paul Saad, brother to Stephen, founder and CEO of Aspen Pharmacare.

“Every man and his dog was knocking at their door – including international players,” says Pioneer Foods CEO Phil Roux. “But you do deals with people and we formed a good relationship with Paul.”
 
 

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