LIFESTYLE NEWS - Dulux announces ColourFutures™ 2018 and revealed Pictured Rocks, a gorgeous shade of pink, as the much anticipated Colour of the Year for 2018.
Pictured Rocks, also referred to as ‘Nordic Sails’ instore, is a subtle and warm tone of grown-up pink.
It draws from the tactile qualities of natural wood and leather, conveying comfort and ease in response to consumers wanting to nestle down more and create a “welcome home”.
Pink retreat
The research, conducted by the Dulux colour team together with a group of 11 international experts, revealed a strong trend of transforming homes into spaces of retreat from the outside world.
“Colour can play a significant role in addressing the balance between outside clamour and inner calm.
"We lead such busy lives and sometimes we just need to press pause, relax and recharge and our homes need to provide that kind of environment for us,” says Palesa Ramaisa, Dulux Colour Consultant.
“Our 2018 Colour of the Year truly captures the mood of the moment and its four complementary colour palettes will help consumers achieve a home that is truly and uniquely theirs, bringing a feeling of safety and reassurance, and creating a welcome home for all.”
A place of harmony, comfort and ease for all
The Welcome Home palette combines gentle shades of grey-pink, blue and soft cocoa flowing into bolder shades of ink blue and purple.
