ENTERTAINMENT NEWS - YouTube star Jack Maynard and rapper Stormzy are the latest celebrities to discover that ill-judged and offensive things they said years ago on social media can come back to damage their reputations and possibly their careers.
Virtually every celebrity breaking through today - certainly all those who are as big on YouTube as Jack Maynard is - will owe at least part of their success to social media.
But, as Maynard has discovered, living your life online means opinions you expressed years ago can resurface when you least expect it.
Like when you're in the Australian jungle.
The 22-year-old, whose funny videos have attracted 1.2 million subscribers to his YouTube channel, was kicked off I'm A Celebrity... Get Me Out Of Here on Tuesday.
That was after a series of tweets, most of which date from 2011-13, came to light.
Maynard was between 16 and 19 at the time.
In the offending messages, he used homophobic language and referred to friends using the n-word.
