Spar Tops guilty of 'capitalising on PJ Powers'

Thursday, 02 July 2015, 12:20
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Spar Tops guilty of 'capitalising on PJ Powers'
PJ Powers
NATIONAL NEWS - The Advertising Standards Authority of South Africa has found that Spar’s recent ‘PJ Powers advert’ capitalises on the musician’s long-standing battle with alcohol for the supermarket’s gain.

The singer, who has battled alcoholism, filed a complaint after the campaign used the tag line ‘grab a drink and show off those PJ Powers’.

Spar’s advertising agency TBWA Hunt Lascaris argued that there was nothing to prevent advertisers from using ordinary English words even if they have another meaning.

The Authority’s Leon Grobler, however, says Spar Tops has given assurances that it would discontinue the advert.
 

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